MADE FOR NIGHT CRAWLERS
INSPIRED BY NIKE’S AIR FORCE 1, ROAD SIGNS, AND REFLECTIVE SURFACES, NITE FORCE 1 IS PERFECT FOR YOUNG NIGHT OWLS
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BRIEF
“To redesign Nike’s Air Force 1 series to fit the nightlife and hype culture of the new urban generation.”
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KEY OUTCOMES
To chose a well known brand and using the principles of mass customisation modify an existing product offering to fit a self defined brief.
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DELIVERABLES
To identify key design aspects of the product and redesign and manufacture it to fit the set brief without changing the essence of the product.
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SKILLS INCORPORATED
Identifying a design language | Rapid Ideation | Aesthetic and design generation | Material sourcing | Footwear Manufacturing
All DESIGNS OF THE SILHOUETTES AND BRANDING OF THE AIR FORCE 1 ARE TRADEMARKED, COPYRIGHTED AND PATENTED BY NIKE, INC. AND HAVE BEEN USED FOR THE SOLE PURPOSE OF A UNIVERSITY PROJECT.